Website traffic and sponsorship fee schedule

This report contains overall statistics for www.paperclip.org.uk and its many sub-directories and micro-sites. Between May 2005 and March 2007, the average number of pages viewed per day increased from 180 to 1258.

Over the next year we can confidently predict that well over 500,000 pages will be viewed by well over 200,000 visitors. For the future - the only way is up, so this is a good time to make a shrewd three-year advertising investment.

It is certain that the level of interest in the website will increase significantly in the next two to three years as more content is added and updated and more residents go online. Our new fee schedule for targeted headline banner adverts is an estimated 1p per page view - (compare that with the real cost of printing and distributing flyers or business cards or advertising on Google)

News: In January 2007 we had our busiest month ever, with over 34,000 page downloads, so the actual cost per hit is likely to be under 1p as traffic increases.

Monthly statistics ....   100 most popular pages - March 2007
Month Daily Average
Pages read Unique Visitors
Mar 2007 1258 721
Feb 2007 1117 675
Jan 2007 1153 679
Dec 2006 1028 625
Nov 2006 1081 481
Oct 2006 795 370
Sep 2006 832 335
Aug 2006 838 332
Jul 2006 723 319
Jun 2006 666 291
May 2006 667 298
Apr 2006 580 280
Mar 2006 573 271
Feb 2006 472 180
Jan 2006 276 152
Dec 2005 278 149
Nov 2005 286 174
Oct 2005 301 170
Sep 2005 207 135
Aug 2005 266 158
Jul 2005 174 115
Jun 2005 186 125
May 2005 180 121
 
Top 100 of 951 Total Entry Pages
# Hits Visits URL
1 1230 0.62% 911 4.26% Unavailable
2 1305 0.66% 698 3.26% Paperclip.org.uk Home
3 690 0.35% 497 2.32% /carnival.htm
4 460 0.23% 363 1.70% Unavailable
5 300 0.15% 288 1.35% Unavailable
6 369 0.19% 274 1.28% /kilsythweb/Business/shops.htm
7 322 0.16% 239 1.12% /free_stuff.htm
8 272 0.14% 237 1.11% Unavailable
9 283 0.14% 229 1.07% Unavailable
10 294 0.15% 208 0.97% /kilsythweb/Tourism/kilsyth_scotland_hotels.htm
11 241 0.12% 195 0.91% Unavailable
12 219 0.11% 188 0.88% /downsfiles/balamory_set_pictures.htm
13 287 0.15% 182 0.85% /kilsythweb/history/kilsyth_scotland_history1.htm
14 279 0.14% 180 0.84% /Cumbernauld/abronhill.htm
15 240 0.12% 176 0.82% /carnival/KIC2006/dance.htm
16 220 0.11% 173 0.81% /Business/scottish_kitchens_and_bathrooms_.htm
17 786 0.40% 173 0.81% Unavailable
18 205 0.10% 157 0.73% /kilsythweb/history/ant1.htm
19 191 0.10% 150 0.70% /kilsythweb/Tourism/Kilsyth_Scotland_Restaurants.htm
20 197 0.10% 149 0.70% /kilsythweb/Tourism/kilsyth_travel.htm
21 263 0.13% 149 0.70% /kilsythweb/kilsythscotland.htm
22 195 0.10% 136 0.64% /kilsythweb/Environment/ufo.htm
23 134 0.07% 127 0.59% /kilsythweb/
24 163 0.08% 121 0.57% /los_geranios_suites.htm
25 196 0.10% 117 0.55% Unavailable
26 171 0.09% 112 0.52% /kilsythweb/Tourism/kilsyth_scotland_forth_and_clyde.htm
27 182 0.09% 110 0.51% /kilsythweb/history/archivesources/famouspeople.htm
28 128 0.06% 108 0.50% /kilsythweb/religion/kilsyth_scotland_william_irvine.htm
29 146 0.07% 105 0.49% /Social_Housing/vivarium.htm
30 146 0.07% 104 0.49% /downsfiles/DOWNS_SYNDROME_links.htm
31 118 0.06% 102 0.48% /kilsythweb/images/
32 128 0.06% 101 0.47% /Business/party_organisers.htm
33 146 0.07% 98 0.46% /Business/Party/fancyaparty.htm
34 130 0.07% 95 0.44% /kilsythweb/Tourism/a_weekend_walk_across_scotland.htm
35 93 0.05% 87 0.41% /kilsythweb/Communityresources/
36 562 0.28% 86 0.40% Unavailable
37 133 0.07% 85 0.40% /Business/kilsythbiz.htm
38 89 0.04% 85 0.40% /kilsythweb/Business/
39 108 0.05% 85 0.40% /kilsythweb/Environment/cavalryparkcommitteereport.htm
40 143 0.07% 84 0.39% /big_in_falkirk.htm
41 86 0.04% 84 0.39% /kilsythweb/Tourism/
42 124 0.06% 84 0.39% /kilsythweb/Tourism/Colzium_Lennox.htm
43 145 0.07% 84 0.39% /kilsythweb/Tourism/twechar_photogallery.htm
44 84 0.04% 80 0.37% /kilsythweb/Community/
45 82 0.04% 80 0.37% /kilsythweb/religion/
46 133 0.07% 79 0.37% /ACN.htm
47 120 0.06% 79 0.37% /Business/Adun.htm
48 95 0.05% 79 0.37% /kilsythweb/Environment/georgewimpeyhomes/georgewimpey1.htm
49 78 0.04% 77 0.36% /kilsythweb/Linksandbooks/
50 138 0.07% 77 0.36% /logba/logbafriends.htm
51 107 0.05% 76 0.36% Unavailable
52 126 0.06% 75 0.35% /kilsythweb/Tourism/maps_of_kilsyth.htm
53 75 0.04% 75 0.35% /kilsythweb/_themes/
54 75 0.04% 75 0.35% /kilsythweb/history/
55 76 0.04% 74 0.35% /kilsythweb/history/archivesources/
56 115 0.06% 73 0.34% /carers/carersUK.htm
57 106 0.05% 72 0.34% Unavailable
58 72 0.04% 71 0.33% /kelvinpark/
59 71 0.04% 70 0.33% /kilsythweb/Tourism/twechar/
60 71 0.04% 70 0.33% /kilsythweb/colziumimages/
61 71 0.04% 70 0.33% /kilsythweb/history/Battle_Kilsyth/
62 88 0.04% 69 0.32% /carnival/KIC2005/dance_at_kic_2005.htm
63 115 0.06% 69 0.32% /downsfiles/christmas_at_celtic.htm
64 79 0.04% 69 0.32% /kilsythweb/history/archivesources/alice_keppell.htm
65 95 0.05% 68 0.32% /Business/japanese_tea_ceremony.htm
66 90 0.05% 68 0.32% /Business/joss.htm
67 99 0.05% 68 0.32% Unavailable
68 72 0.04% 68 0.32% /kilsythweb/Environment/images/
69 132 0.07% 68 0.32% /kilsythweb/history/Genealogy/genealogy_sources.htm
70 87 0.04% 64 0.30% /kilsythweb/history/archivesources/livingston_line.htm
71 147 0.07% 63 0.29% /kilsyth.htm
72 63 0.03% 63 0.29% /kilsythweb/Environment/
73 175 0.09% 63 0.29% /search.htm
74 99 0.05% 62 0.29% /kilsythweb/Communityresources/kilsyth_fishing.htm
75 85 0.04% 62 0.29% /kilsythweb/history/1820_Rising/
76 85 0.04% 60 0.28% /kilsythweb/Business/kvp.htm
77 351 0.18% 59 0.28% Unavailable
78 63 0.03% 59 0.28% /kilsythweb/Community/pageant/
79 111 0.06% 58 0.27% /carnival/KICSBIZ/taiko/taiko_drumming.htm
80 58 0.03% 58 0.27% /kilsythweb/Communityresources/scouts/
81 92 0.05% 57 0.27% /Business/MagicMan/david_lees.htm
82 137 0.07% 57 0.27% /Business/virtual_office_scotland.htm
83 90 0.05% 57 0.27% /people1.htm
84 104 0.05% 56 0.26% /carnival/KIC2005/bands.htm
85 93 0.05% 56 0.26% /carnival/KICSBIZ/protect.htm
86 57 0.03% 56 0.26% /kilsythweb/Community/civicweek/
87 86 0.04% 56 0.26% /kilsythweb/Community/kilsyth_international_page.htm
88 57 0.03% 56 0.26% /kilsythweb/_themes/expeditn/
89 56 0.03% 56 0.26% /kilsythweb/colziumimages/cavalryviews/
90 84 0.04% 55 0.26% /Social_Housing/swinton_hospital.htm
91 163 0.08% 55 0.26% Unavailable
92 72 0.04% 54 0.25% /core/remax.htm
93 85 0.04% 54 0.25% /kilsythweb/Environment/kilsyth_scotland_environment.htm
94 72 0.04% 53 0.25% /kilsythweb/Business/valhalla_inks_tattoo.htm
95 54 0.03% 53 0.25% /kilsythweb/Environment/Loch/
96 20 0.01% 52 0.24% /carnival/
97 52 0.03% 51 0.24% /kilsythweb/Environment/conservation/
98 150 0.08% 51 0.24% /kilsythweb/Environment/save_cavalry_park_campaign.htm
99 77 0.04% 51 0.24% /kilsythweb/religion/kilsyth_scotland_churches.htm
100 76 0.04% 50 0.23% /kilsythweb/Communityresources/kilsyth_rangers.htm

Another 850 pages receive up to 6000 page downloads a year - still potentially very valuable, especially for specialist interests.

 
 

Comment and advice to sponsors

There are two main reasons for sponsoring a page on this site. The first is to generate new leads and raise awareness of your activities and website. The second is to promote your image as a caring organisation which wishes to put something back into the community.

However, the point for prospective advertisers to note is that your banner or webpage will only convert to sales if there is a clear link between the likely reader profile of the page and the products that you are hoping to sell. Readers find our pages because they have a pre-defined interest either in West - Central Scotland or in a service provided by a local company which happens to be based here - we already help to sell hand-made saddles to Canada, books to New Zealand, and African drums to the USA! The more clearly defined and unique your product is, the easier it is for us to help you find your worldwide and local markets. For example, it would be much easier to sell "traditional hand made Scottish christening shawls" than "men's underpants!".

Obvious links of interest are in areas such as, for example local hotel enquiries  - potentially sponsoring this page could bring your hotel several bookings a month if your banner is clearly visible and the offering sufficiently attractive. (why not use the banner to offer an off-peak discount or gift on production of the printout for example?)

In terms of sponsorship for the three year period April  2006 - April 2009, the guide price for sponsors is:

1. Dedicated page of your own with relevant links and photos: you write the text, we post it from 50 per annum .

2. Fee schedule for headline banner adverts:  roughly 50p per 100 page downloads: that's just a 0.5p a hit   - based on March 2007 figures above - minimum three years - you pick your own page. All other adverts will be removed.

Other external services, e.g. Guest Map, Visitor Forum, Links, Classified Ads, etc - please make us an offer.

We reserve the right not to take certain kinds of adverts and to reduce or waive fees for local not-for-profits and small organisations which can demonstrate social benefit. We also welcome offers of "payment in kind" such as office supplies etc.